Supercharge your brain cells in 20 minutes with our new live webinar series
Webinar 2 – unlocking emotions
We know consumers feel first, act second and think later. Our job is to appeal to their irrational desires. We must understand their deep-rooted needs. Our webinar shares the secret to understanding consumer emotions with an explanation of our 5Drivers model
What will you learn?
We like to think we’re rational, but really we go with our gut. Brands can win by making customers feel happy – but that’s vague, how do you spark happiness? And how can you make sure your way is unique? Our 5Drivers model reveals the feelings we’ve identified as most important in building happiness with a brand. Our model allows you to pinpoint the feelings your customers experience when using you, and the Drivers which, if played to, will open up most opportunities for your brand
In this webinar, we reveal our 5Drivers model and how brands can connect on a deeper level to achieve commercial success
Who should sign up?
Insight professionals, designers, marketers and CX specialists who want inspiration to think about their brand and experiences in a more emotive way
When is it?
Choose one of two slots and simply fill in your details below for free access to the webinar
Slot 1: Tuesday August 6 – 17:30 GMT (17:30 CET, 09:30 San Francisco Time)
Slot 2: Wednesday August 7 – 14:30 GMT (14:30 CET, 09:30 New York Time)
This is a live session lasting 20 minutes including 5 minutes Q&A at the end
Who’s providing the thought-provoking thinking?
You’ll be inspired by Laura Gillespie – leading Kokoro’s powerful work on leveraging emotions