Alison is our heartbeat, the force behind deeper thinking, more effective actions. She has 25 years’ experience; more than that she has a unique grasp of how brands can harness customer emotions and win.
Client Services Director
Mark loves to talk with brand stakeholders, listen closely and help identify the right research for them. A huge football fan, he understands the power of teamwork and the skills each Kokoro player brings.
Caroline brings significant expertise in marketing, branding and insight to Kokoro. She is particularly skilled at working with businesses to activate insight – turning feelings-driven consumer understanding into commercially effective plans.
Laura is established as one of the UK’s most creative researchers. Friendly and persuasive, she has won trust at the highest levels at the biggest brands. She leads our thinking and application on how to turn feelings into real business opportunities.
Luke combines a warm, easy going nature with a sharp eye for insights that deliver commercial advantage; the safe pair of hands which takes the strain off clients, the clear mind that sees the best way forward.
Natalie leads our mission to push beyond traditional techniques and find ways of giving brands better insights and ROI. She challenges Kokoro to go further – in the nicest possible way!
Kokoro is all about a relentless search for insight that gives brands real ROI. Yvette personifies this quality. She is especially skilled in using qual and quant to spot the nuggets that drive positive change.
The term ‘bubbly’ doesn’t do justice to Lorna, whose trademark laugh often fills the office. She is an expert at nurturing careers and finding the talent that means clients get great Kokoro teams.
A Deloitte-trained Chartered Accountant, Mike’s expertise and vision have been key in Kokoro’s move from small agency to one of the UK’s top insight companies. He gives us the security to excel.
Head of Spotfire Development
Steve blends an unflappable nature with real tenacity and flair. This means he manages our reporting and survey software in a way that delivers perfectly tailored, cost-effective solutions.
Head of Development
Kam leads the team of developers who architect and manage the systems responsible for the real-time extraction and presentation of data. Her calm style and quiet authority ensure Kokoro is armed with the data that makes a difference.
Head of FieldFirst
Stuart heads up our fieldwork division. Over the past 10 years he has tackled almost every type of project. His huge experience and expertise mean you can trust FieldFirst to nail the nitty-gritty of fieldwork planning and recruitment and help you shine.