Proposition development

Plugged in design

In a world of constant curveballs, a million cuts and a sea of sameyness, innovation has never been more vital. But businesses have never felt more behind.

Challenges we solve

We work from ground zero to develop and launch completely new ideas to fuel growth. We dissect existing products and propositions to identify ways to breathe new life into unprofitable products and categories.

  • How should we bring this concept to market with these audiences in these markets?
  • How can we make our product relevant? What features and bundles work harder?
  • How should we best flex our pricing to cope with profit pressures?

How we do it

Generic insights give rise to lukewarm, samey solutions. We approach things differently. We bring broader, original thinking for insight revelations. We plug into the wider lives of people, dig deeper into what motivates them and the trends and culture shaping them. Not restricted by your category or thinking.

We take a tremendously iterative and experimental approach at pace. Always with the bravery and challenge needed to find bold new routes to growth.

1. Plug in + discover

We start by casting a wide lens into consumers’ lives. We dig and delve to identify the big needs, desires, pain points and unmet possibilities for a product or service to tap into. We watch versus just ask why. To see what people really scroll, buy, binge and bail out of. Drawing inspiration from 200,000+ trended data points in our unique weekly consumer sentiment product: The Score.

2. Push + develop

Armed with this knowledge we co-create ideas with customers, businesses and trail blazers. Working collaboratively and iteratively, we develop and test gut concepts. Challenging until we move beyond a sea of sameyness and have confidence to fully trial the best opportunities.

3. Prove possibilities

We test new propositions, products and services in live environments. Combining commercial, consumer perception and behaviour metrics to measure success. If it’s too tough to trial, we emulate real-life decision-making scenarios to measure impact and uptake. Arming businesses with the robust data needed to prove concepts + propositions are worthy of next level investment.

Our impact