
We believe that in a world of seismic change it’s only by plugging into people, trends and the world around us that businesses can find their advantage
We’re an award-winning, independent, global insights agency with 25+ years’ expertise. Globally, we use our unique take on emotions to inspire brands to connect with consumers.

Award-winning insight
Consumer centricity, reimagined
Each week we unpick the mood of the nation and consumers emerging needs better than anyone else
We call it – The Score
What we specialise in
From start ups to super brands. We create tailored solutions to suit any size business.
Proposition Development
Brand and comms
Segmentation

How we do it
The science is undeniable. People can’t tell you what really engages them. Our thoughts and behaviours spring from our subconscious – a world only reachable by type of latest research techniques we’ve developed.