Our grasp of consumer emotions will rocket fuel your business

We’re an award-winning, independent, global insights agency with 25+ years’ expertise. Globally, we use our unique take on emotions to inspire brands to connect with consumers.

Kokoro, ‘heart’ in Japanese, is not just our name, it’s our purpose – to dig beneath what people say and expose the emotions that actually drive behaviours.

The really special thing about us is our ability to combine our emotional intelligence with an entrepreneurial spirit.

The combination is game-changing and ROI naturally follows.

What’s trending

Award-winning insight

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Vue’s comeback strategy

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NSPCC and O2 kids safety

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home, propsition development

New-to-market product launch

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The National Lottery’s digital experience

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CX, home

Eurostar’s gold standard CX

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CustomerSeg, Data Science, home

Feelings-focused segmentation

Services for startups to super brands

Banking, retail, FMCG, leisure or technology? We have the expertise to create tailored solutions to suit any size business.

World-class thinkers and doers

We’re by the side of our clients – strategic partners whether they’re looking to launch, fly, cruise or refuel. We’re curious and entrepreneurial by nature. We’re geeks for the detail, crusaders for the truth. We’re a diverse team of 100+ who love to make a commercial difference for brands across the globe.

Our methods challenge convention

The science is undeniable. People can’t tell you what really engages them. Our thoughts and behaviours spring from our subconscious – a world only reachable by type of latest research techniques we’ve developed. On top of this, we use immersive methods to compel stakeholders to act on our findings!

300x150 - Bodens
300x150 - rspb
300x150 - Eurostar
300x150 - Asda
300x150 - Haribo
300x150 - Heathrow
300x150 - Big Issue
300x150 - John Lewis & Partners
300x150 - Sainsburys
300x150 - Mulberry
300x150 - nbrown
300x150 - TKMaxx
300x150 - The National Lottery
300x150 - Pepsico
300x150 - O2
300x150 - skanska
300x150 - Arcadia
300x150 - National Trust
300x150 - Puregym
300x150 - Spar
300x150 - The Economist
300x150 - Marriott
300x150 - Nationwide
300x150 - Dixons
300x150 - mindful chef
300x150 - River Island
300x150 - Quorn