Superpower your brand with emotionally intelligent insights
The truth is consumers think very little about the brands they use.
Yet, this doesn’t stop them having quite distinct feelings about each one.
In a buying situation, these feelings are the difference between a brand being grabbed, used grudgingly or overlooked.
We’ve perfected implicit techniques to reveal the feelings consumers associate with brands. These emotions originate in our subconscious – a hugely influential part of the brain which, in nanoseconds, decides what’s right/wrong for us.
Most importantly, our work focuses on how to leverage these insights to build sales.
One size doesn’t fit all – 8 measures to success
Each business and its opportunities are unique. Here are eight essential elements we unpick to reveal where barriers/triggers to growth exist. We can then cherry-pick the KPIs you need to focus on.
Qualitative nuance and consumer context
These elements provide the real story behind your brand performance, how the market is changing and where you should focus your efforts to maximise ROI
We’re relentless in pursuit of great insights
Before we get curious, we need to nail your business challenge e.g. how do we gain momentum? Where’s our next 20% growth? How do we thrive in the digital era? How can we future-proof our strategy?
These are all music to our ears. We’re always up for a challenge!