5Drivers
Map your brand’s emotional DNA
We know consumers feel first, think second – that brands which connect win
We’ve discovered the feelings that prick the subconscious and make consumers notice you and want what you offer.
Our 5Drivers model allows you to pinpoint these feelings and find the ones with the best ROI for you.
It’s based on extensive research and has been externally validated. Hundreds of brands have already benefitted.
Download the playbook
Get a taster of what 5Drivers can reveal about your brand and how it can be applied to drive remarkable growth.
Get to the real why
Big data reveals what consumers do. The role of consumer insight is to get to the why. But we know you can’t ask this question directly. If you do you merely get a post-rationalised (and reliably) misleading explanation.
Our 5Drivers model nails this problem. It uncovers feelings and, in doing so, reveals the real picture of what’s happening.
Open your mind to new possibilities
The true superpower of Kokoro’s 5Drivers is it gives you unprecedented visibility of consumers’ hopes and fears.
These are the power behind our dreams. And our dreams are the very thing that new or evolved propositions need to tap into.
5Drivers cracks any business challenge
Because almost all our decisions are influenced by our subconscious, we apply 5Drivers thinking to most research projects we undertake – from segmentation to proposition development to brand tracking.
Proposition
development
Brand and
communication
Customer
closeness
Customer
segmentation
Customer
journey mapping
