5Drivers

Map your brand’s emotional DNA

We know consumers feel first, think second – that brands which connect win

We’ve discovered the feelings that prink the subconscious and make consumers notice you and want what you offer.

Our 5Drivers model allows you to pinpoint these feelings and find the ones with the best ROI for you.

It’s based on extensive research and has been externally validated. Hundreds of brands have already benefitted.

Download the playbook

Get a taster of what 5Drivers can reveal about your brand and how it can be applied to drive remarkable growth.

5Drivers_Booklet_Coverr

Get to the real why

Big data reveals what consumers do. The role of consumer insight is to get to the why. But we know you can’t ask this question directly. If you do you merely get a post-rationalised (and reliably) misleading explanation.

Our 5Drivers nails this problem. It uncovers feelings and, in doing so, you have the real picture of what’s happening.

Open your mind to new possibilities

The true superpower of Kokoro’s 5Drivers is it gives you unprecedented visibility of consumers hopes and fears.

These are the power behind our dreams. And our dreams are the very thing that new or evolved propositions need to tap into.

5Drivers cracks any business challenge

Because almost all our decisions are influenced by our subconscious, we apply 5Drivers thinking to most research projects we undertake – from segmentation to proposition development to brand tracking.

Proposition-development

Proposition
development

Brand-and-communication

Brand and
communication

Customer-closeness

Customer
closeness

Customer-segmentation

Customer
segmentation

Customer-journey-mapping

Customer
journey mapping

User-experience

User experience
research

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