Supercharge your brain cells in 20 minutes with our new live webinar series
Webinar 4: immersion is power
Kokoro’s 5Drivers model reveals the feelings we’ve established as being routes to happiness, which brands can to play to. The most impactful of our 5Drivers is Immersion – feels intuitively right as we watch consumers chase experiences. We examine why and what makes it so powerful.
What will you learn?
Together, we’ll explore why immersion is so powerful and the different tactics brands can use to absorb shoppers in their worlds. We’ll focus on three big topics:
Our love for experiences is driven by more than just peak stuff
The rise of our experience economy is often assumed to be down to us owning too many things, but really our desire to be involved and feel for ourselves is routed in something deeper than that.
Brands with an immersive quality win
Apple, Lush and Boohoo come top of all our experience metrics, immersive experiences unite them and other brands top-of the league – we explore their most effective techniques.
Tactics to absorb shoppers in your world
Every day brands are creating more digital content, physical pop-ups or experiential marketing and investing in creating seamless experiences to keep us glued to our mobiles. We explore how brands can maximise impact and create the biggest buzz.
Who should sign up?
Insight professionals, designers, marketers and CX specialists who want inspiration to think about their brand and experiences in a more emotive way
When is it?
Choose one of two slots and simply fill in your details below for free access to the webinar
Slot 1: Wednesday 9th October at 17.30 GMT (18:30 CET, 09:30 San Francisco Time)
Slot 2: Thursday 10th October at 14.30 GMT (15:30 CET, 09:30 New York Time)
This is a live session lasting 20 minutes including 5 minutes Q&A at the end
Who’s providing the thought-provoking thinking?
You’ll be inspired by Laura Gillespie – leading Kokoro’s powerful work on leveraging emotions