A powerful metric to unpick the power of your brand experiences
Because emotions are so powerful in driving awareness, leading decisions and creating memories, we created FeelFactor to measure the ‘feel’ of an experience plus its power to create a memory.
Reveal commercially-grounded opportunities for growth
We show you how your experience fits into one of four types of brand experience, the strategic role of each, and how to optimise them to grow revenue/profit. We’ve proven that a strong FeelFactor score is linked to higher future spend and market share growth.
Not all experiences are equal
FeelFactor has 3 powerful applications to help you understand the space your brand experience occupies and where to invest to catapult you into Visionary territory.
Benchmark your brand experience vs. rivals
Map end to end journeys and prioritise investment
Unpick the distribution of your experiences
Access the webinar
In just 20 minutes you get the thinking behind Boom! Brought to life by our FeelFactor expert Anna Lewis and 5Drivers guru Laura Gillespie
Design a story worth telling
Once FeelFactor has pinpointed your position across touchpoints, channels and at a brand-level, we help you create the experiences that lodge in minds and win hearts.