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In a world of crazy change it’s only by plugging into people, trends and the world around us that businesses can create their next launchpad strategy.

Our impact

We take our 25+ years of expertise in consumer insight to create action for businesses with brave ambitions

Our services

We’re human understanding experts, partnering with businesses to ensure they understand people inside-out.

Segmentation

Defining target audiences and the strategies to reach and attract them

Brand + comms

Building a brand platform and tracking progress against ambitions

Proposition development

Innovating from ground zero, optimising products + services and reigniting tired ones.

Our hugely successful subscription product, The Score, shows you the mood of the nation each and every week.

Leveraging over 400,000 data points, it wins in boardrooms because it reveals the whole picture and maps the way forward.

Our clients

From startups to super brands, we’re strategic advisors to businesses around the globe.

Agency of the year three times

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News, events + thinking

2024 – That’s a wrap!

2024 - That's a wrap! We're almost at the end of 2024, which has been a tough year for many. We're thankful to have had [...]

How did our predictions play out?

How did our predictions play out? Our latest event • Where are consumers at as we end the year? • How did our predictions play out? • [...]

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Want to talk about your thorny challenge?

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