What our values mean to us

Supportive
family
Our colleagues are more than colleagues. We stay and grow together, sharing common goals while supporting each other as we work towards new achievements. Ours is a safe place to be brave – creating, changing and innovating for the good of everyone.

Powerful
insights
This is our rocket fuel. We love to dig, delve and discover the insight that really matters. It can be surprising, exciting and even shocking. It can transform the way you see the world and steer you towards brilliant new ideas.
We’re geeks for the detail, crusaders for the truth.

Instinctively
feel-good
Part of this is the positive vibes that satisfied clients give out. We build great relationships within Kokoro. This links to our fair pay, great socials and teamwork-based bonuses.We love our work, we have fun and, through our charity shop, also do good for others.

Insatiable
curiosity
We’re excited by the new. That’s why we’re always hunting for fresh insights and original ideas. We also have a hunger for new ways to gather/interpret data. We never stop thinking – magical insights often coming when we spot those tiny moments of human truth.

Dynamic
activation
We love to create change. Yes, we’re in the business of feelings, but we use these to make a commercial impact.
This is because we know that the brands who connect emotionally win. With a pitch- ready team of specialists, we’re always poised to inspire the next innovative strategy.
What our values mean for our clients

Supportive
family
Our clients are part of our family. We understand what they want, share their
ambitions and support them every step. We are always honest and work with a commitment that goes way beyond the standard agency/ client relationship.

Powerful
insights
Our clients trust us to influence the way they grow. We find the insights that provide a true grasp of how their audience feels. It’s only through knowing this that we can identify the best way forward together.

Instinctively
feel-good
We have a knack for knowing how to make clients feel good. We share our passion, take the stress away and ensure clients really own the results. This means they can feel great when championing recommendations.

Insatiable
curiosity
We live to surprise and delight. We’re always exploring ways of putting a spotlight on new insights. Beyond this, we’re driven to turn findings into new strategies – making clients inspired by fresh ways to connect with customers.

Dynamic
activation
We make things happen. We turn insight into action in the most relevant, effective and innovative way possible. We always understand the commercial impact of our work. Without this, progress is impossible.