A tough Christmas to land well!
In a Christmas full of separation and compromise the usual levels of excitement have been severely dented. It’s been a tough year for Christmas adverts to land well – in fact, with so little festive cheer, it’s almost a shock to see them appear on our screens!
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We’ve tested 20 major Christmas adverts, using our acclaimed FeelFactor framework, to give our view on which brands have won the battle of the ads for 2020 and the 5 main narratives of Christmas.
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