KokoroBites: not all experiences are equal

Supercharge your brain cells in 20 minutes with our new live webinar series

Not all experiences in the customer journey need to be equal

We know amazing Visionary customer experiences across the journey are important – we just wrote a thought piece on the subject! But, a brand can’t always deliver Visionary experiences at every touch point of every journey. It’s not commercially viable and just not necessary for customers to make memories around your brand and keep spending. You must remind yourself of the peak-end rule so you can prioritise investment in the points of the customer journey where you can get the most extraordinary commercial return.

What will you learn?

You’ll see why experiences which ignite emotions get customer attention and get remembered. You’ll get a clear grasp of applications of the peak-end rule so you can see how a little magic at the right point in a journey goes a long way. With practical and inspiring examples of how brands are winning in this space.

Who should sign up?

Insight professionals, designers, marketers and CX specialists who want inspiration to think about their brand and experiences in a more emotive way

When is it?

Choose one of two slots and simply fill in your details below for free access to the webinar

Slot 1:  Tuesday September 10 – 17:30 GMT (18:30 CET, 09:30 San Francisco Time)

Slot 2:  Wednesday September 11 – 14:30 GMT (15:30 CET, 09:30 New York Time)

This is a live session lasting 20 minutes including 5 minutes Q&A at the end

Who’s providing the thought-provoking thinking?

You’ll be inspired by Laura Gillespie  – leading Kokoro’s powerful work on leveraging emotions

It’s back! Christmas Unwrapped 2019

It’s back! Get our highly-regarded report series and get the tactics to win this key Christmas trading period

The biggest and best Christmas insights

Be better prepared for the challenge of growing your revenue and profit in one of the most competitive, ever-changing trading periods.

Our reports ensure you’re armed with the insight to react quickly to evolving consumer sentiment and buying habits so you can adapt successfully.

After all it’s often those small tweaks that can make a big difference between the winners and losers in such a tight market.

Pick and mix your favourites

Just choose the insight reports you’re interested in or get the comprehensive full set and save.

Each report is based on a sample of 2,000 nat rep UK consumers plus qualitative interviews throughout the Christmas period.

Each report is priced at just £3,950 or get all 4 reports for just £11,500 (save over £4,000)

Report 1: early mindset

  • Predicted spend (vs. last year)
  • How uncertainty’s hitting plans
  • Wider feelings towards event
  • Critical festive milestones
  • Category winners/losers
  • Brands expecting to use
  • Hopes/dreams for season

So you can understand the challenge ahead and flex plans accordingly

Released 25 Oct ‘19

(Fieldwork 17-20 Oct)

Report 2: preparations underway

  • How plans are evolving
  • £ spent/still to play for
  • Brands quick off the mark
  • Response to big ad campaigns
  • Emerging winning tactics and hot buttons pressed

So you can benchmark your early performance and assess your tactics to win big

Released 18 Nov

(Fieldwork 8-11 Nov)

Report 3: reality replaces dreams

  • Deep dive into Black Friday
  • Brands succeeding
  • Response to the big advertising campaigns
  • Emerging winning tactics and hot buttons pressed

So you can gauge the strategies which are hitting home and identify final tweaks to optimise your performance

Released 13 Dec ‘19

(Fieldwork 3-8 Dec)

Report 4: winners and losers revealed

  • Winners/losers and why
  • How hopes played out
  • Stated/revealed importance
  • Pain points in Christmas journey
  • Key emotions played to/missed
  • Outlook for 2020

So you can get great plans in place for Christmas 2020

Released 10 Jan ‘20

(Fieldwork 28 Dec-6 Jan)

Who is it for?

Any retail and eating-out brand where Christmas is a key trading period for their business.

What ’18’s insights point to this Christmas

Here’s a taster of the report highlights from 2018 and how understanding these can help you drive better commercial returns this Christmas.

Download pdf version here

Sign up now

Want to buy it? Got some questions? Need to understand more detail? Just pop in a few details and we’ll be in touch to discuss more.

Each report is priced at just £3,950 or get all 4 reports for just £11,500 (save over £4,000)

Boom! launch webinars

In half an hour you can totally change the way you think about customer experience

Boom! packed into 30 minutes

Book your place to hear our new report brought to life in just 30 minutes. You get the powerful truth why brands like Monzo, Boohoo and Emirates thrive whilst others fall short. It’s a completely new outlook on how you should measure and leverage customer emotions to build your CX strategy and deliver extraordinary commercial return

Key takeaways

Hear about what inspired us to create Boom! and get your powerful takeaways:

  • Why you need to get serious about emotions – the workings of the subconscious brain and the role of emotions in creating memories
  • FeelFactor – a completely new way of understanding if your brand connects with customers and why leaders are gravitating to it versus NPS
  • A completely new way to think about experiences – we show you four types of brand experience, the strategic role of each, and how to optimise them to grow revenue/profit

Why listen?

We promise to fill your 30 minutes with engaging and thought-provoking content so you can be part of something that might just change the way you think…..forever!

Where and when?

Choose one of two slots and simply fill in your details below for free access to the webinar

Slot 1: Thursday August 22 – 14:30 GMT (15:30 CET, 09:30 New York Time)

Slot 2: Tuesday September 3 – 17:30 GMT (18:30 CET, 09:30 San Francisco Time)

This is a live session lasting 30 minutes including 5 minutes Q&A at the end

Who should attend?

Anyone who is interested in challenging their thinking about the future of brand and customer experience. From entrepreneurs, to brand managers, UX designers to researchers. If you work in marketing, buying, design, CX, UX, retail, fashion, beauty, travel, grocery, banking or eating out this event is made for you

KokoroBites: unlocking emotions – webinar 2

Supercharge your brain cells in 20 minutes with our new live webinar series

Webinar 2 – unlocking emotions

We know consumers feel first, act second and think later. Our job is to appeal to their irrational desires. We must understand their deep-rooted needs. Our webinar shares the secret to understanding consumer emotions with an explanation of our 5Drivers model

What will you learn?

We like to think we’re rational, but really we go with our gut. Brands can win by making customers feel happy – but that’s vague, how do you spark happiness? And how can you make sure your way is unique? Our 5Drivers model reveals the feelings we’ve identified as most important in building happiness with a brand. Our model allows you to pinpoint the feelings your customers experience when using you, and the Drivers which, if played to, will open up most opportunities for your brand

In this webinar, we reveal our 5Drivers model and how brands can connect on a deeper level to achieve commercial success

Who should sign up?

Insight professionals, designers, marketers and CX specialists who want inspiration to think about their brand and experiences in a more emotive way

When is it?

Choose one of two slots and simply fill in your details below for free access to the webinar

Slot 1:  Tuesday August 6 – 17:30 GMT (17:30 CET, 09:30 San Francisco Time)

Slot 2:  Wednesday August 7 – 14:30 GMT (14:30 CET, 09:30 New York Time)

This is a live session lasting 20 minutes including 5 minutes Q&A at the end

Who’s providing the thought-provoking thinking?

You’ll be inspired by Laura Gillespie  – leading Kokoro’s powerful work on leveraging emotions

Boom! You’re invited

Join one of our events and totally change the way you think about customer experience

See Boom! brought to life

Rejig your diary and make space for one hour of learning, debating and great conversation-making with people who genuinely want to challenge their thinking on the future of brand and customer experience. This is your opportunity to see Boom! brought to life and get access to exclusive content that isn’t in the report.

Why attend?

We promise to fill your hour with fun, engaging and thought-provoking content so you can be part of something that might just change the way you think…..forever!

We know you absorb and learn so much more when you immerse yourself in a topic and debate it – not through tweets and likes, but through human conversation. The type of conversation that results in sparking all kinds of exciting stuff.

Hear ideas from inspiring thinkers and doers in your industry and share your own personal challenges

Where and when?

Boom! breakfast – 8:30am-9:30am, Thursday 15th August. Kings Cross, GridIron Building, One Pancras Square London N1C 4AG. Only 30 seconds from King’s Cross! Grab a coffee and croissant and expand your mind before your day job

Boom! over the hump – 3pm-4pm, Wednesday 14th August. 33 Oldham St, Manchester M1 1JG. Get over your mid week hump with a glass of gin and some real pick-me-ups!

Who should attend?

Anyone who is interested in challenging their thinking about the future of brand and customer experience. From entrepreneurs, to brand managers, UX designers to researchers. If you work in marketing, buying, design, CX, UX, retail, fashion, beauty, travel, grocery, banking or eating out this event is made for you

Sign up now

KokoroBites

Supercharge your brain cells in 20 minutes with our new live webinar series

Webinar 1 – emotions win

We love to think we’re rational, but really we go with our gut. We are completely ruled by emotions and our webinar gives you a solid grounding in what this really means and why you should care

By the end you’ll know:

Why emotions rule our in-moment decisions

  • Over 80% of decisions happen instantly, in our fast-thinking mode: System 1. We reveal why this is and what it can mean commercially for brands

Why emotions predict our future choices

  • We reveal the powerful reality of how feelings impact brands we decide to return to and those we avoid in future

Who should sign up?

  • Insight professionals, designers, marketers and customer experience specialists who want a clear, powerful grounding in why emotions matter and how to think differently

When is it?

Choose one of two slots and simply fill in your details below for free access to the webinar

  • Slot 1:  Tuesday July 2 –  14:30 GMT (14:30 CET, 09:30 New York Time)
  • Slot 2:  Tuesday July 2  – 17:30 GMT (17:30 CET, 09:30 San Francisco Time)

This is a live session lasting 20 minutes including 5 minutes Q&A at the end

Who’s providing the thought-provoking thinking?

You’ll be inspired by Laura Gillespie  – leading Kokoro’s powerful work on leveraging emotions

Brands that feel are brands that succeed

Have you ever wondered how some brands simply explode with success; not just winning the hearts of customers but actually converting them into an army of loyal enthusiasts who take it upon themselves to spread the brand’s reach, far and wide?

This free report is an eye-opener that will help you understand how rising brands like Greggs, Monzo and Aldi became the phenomenon they are by simply making their customers ‘feel’.

Get it ahead of everyone else by reserving your copy now.

Powerful emotions driving your customers

At Kokoro, we have painstakingly identified five crucial emotional states that underpin consumer happiness. We have developed a unique tool, our 5Drivers model, which helps brands understand the emotions they play to and where growth opportunities exist. It’s been externally validated and proven to make a real commercial difference.

Download our handbook for a taste of what 5Drivers reveals about your brand and its exciting chances for growth.