Cut to the Future – London 2020

Cut through the Crap – Cut to the Future

Join our new thought-provoking, interactive event and learn how you can harness the big consumer trends of 2020 and transform them into actionable plans to drive remarkable growth for your brand. Join us in London on March 11 2020, 2-5pm.

Sick of trends conferences that talk about far flung, futuristic, complicated concepts with unprecedented long words? Sick of listening to slide after slide of strategy but doing very little actual doing? Want some actionable ideas to implement? We’ll help you Cut through the Crap and find the fuel to get ahead.

Cut to the Chat

See the future differently. We’ll present our research and acclaimed thinking to show you the 5 big trends motivating consumers in 2020. See how people want to feel and what this means for the way brands connect with them, so you can build better products, experiences and services to grow your base and transform your sales and profit.

We’ll show you how these trends impact key consumer audiences – with particular focus on:

– the young, sexy twenty-somethings every brand is after

– the often forgotten money-rich over 60s

We’ll inspire your proposition strategies – be it in banking, clothing, food and drink, retail or travel.

Cut to the Creating

Now put your learnings into action. How can your brand harness what you’ve heard?

We’ve got the experts to give you the techniques to feel confident enough to try new things and develop new ideas faster. We’ll workshop the practical ways you can capitalise on our big 5 trends in small groups of like-minded individuals.

You get the opportunity to put your ideas into action with our expert facilitation and new fresh thinking.

Cut to the KokoroLabs

Traditional insight measurement is broken. See and experience our new tools to better understand and predict human behaviour to drive better profit and growth.

ClosenessLab – Businesses are way too disconnected from consumers. Get our new tactics to get better connected and create winning products and experiences off the back of it.

JourneyLab – Most brands don’t have a clear plan on how and where to inject Visionary moments in their experiences to drive the most growth. See how FeelFactor can help.

UXLab – Take your UX research to a higher level than usability alone. See how we use our proprietary model of emotional drivers to build Visionary digital experiences.

VRLab – See how the future of virtual reality can help you achieve richer testing of ideas.

Inspiration from Josh Valman – a world leader in rapid innovation

Josh began engineering aged 10, entering to the TV show Robot Wars. For almost three years, from the classroom and his bedroom, Josh ran corporate supply chains across the US, Europe and Asia, demonstrating how enterprises could use Chinese production to cut their own costs. After clients discovered his age, at 17, Josh ended his early consultancy career having sold the business. Josh has subsequently gone on to build RPD – powering more than 100 corporate R&D departments around the world for the likes of Vodafone, Bosch, Pernod Ricard and Unilever.

London

March 11 2020 | 2-5pm

The Stanley Building | King’s Cross | London

2:00-2:30pm –
arrival and networking

2:30-3:30pm –
cut to the chat

3:30-4:30pm –
cut to the creating

4:30-5:00pm –
explore labs, network

5:00-8:00pm –
grab a drink and celebrate getting through dry January!

Save your spot now!

For our event on March 11 2020, 2-5pm.

This event is aimed at anyone who wants to challenge their thinking, get better at doing and currently works in Consumer Insight, CX, UX, Analytics, Marketing, Brand or NPD. Our last event was a sell-out. Places to this event are extremely limited. Reserve your spot to avoid disappointment.

Cut to the Future – Manchester 2020

Cut through the Crap – Cut to the Future

Join our new thought-provoking, interactive event and learn how you can harness the big consumer trends of 2020 and transform them into actionable plans to drive remarkable growth for your brand. Join us on February 12 2020, 2-5pm.

Sick of trends conferences that talk about far flung, futuristic, complicated concepts with unprecedented long words? Sick of listening to slide after slide of strategy but doing very little actual doing? Want some actionable ideas to implement? We’ll help you Cut through the Crap and find the fuel to get ahead.

Cut to the Chat

See the future differently. We’ll present our research and acclaimed thinking to show you the 5 big trends motivating consumers in 2020. See how people want to feel and what this means for the way brands connect with them, so you can build better products, experiences and services to grow your base and transform your sales and profit.

We’ll show you how these trends impact key consumer audiences – with particular focus on:

– the young, sexy twenty-somethings every brand is after

– the often forgotten money-rich over 60s

We’ll inspire your proposition strategies – be it in banking, clothing, food and drink, retail or travel.

Cut to the Creating

Now put your learnings into action. How can your brand harness what you’ve heard?

We’ve got the experts to give you the techniques to feel confident enough to try new things and develop new ideas faster. We’ll workshop the practical ways you can capitalise on our big 5 trends in small groups of like-minded individuals.

You get the opportunity to put your ideas into action with our expert facilitation and new fresh thinking.

Cut to the KokoroLabs

Traditional insight measurement is broken. See and experience our new tools to better understand and predict human behaviour to drive better profit and growth.

ClosenessLab – Businesses are way too disconnected from consumers. Get our new tactics to get better connected and create winning products and experiences off the back of it.

JourneyLab – Most brands don’t have a clear plan on how and where to inject Visionary moments in their experiences to drive the most growth. See how FeelFactor can help.

UXLab – Take your UX research to a higher level than usability alone. See how we use our proprietary model of emotional drivers to build Visionary digital experiences.

Manchester

February 12 2020 | 2-5pm

Malmaison| 1-3 Piccadilly | Manchester

2:00-2:30pm –
arrival and networking

2:30-3:30pm –
cut to the chat

3:30-4:30pm –
cut to the creating

4:30-5:00pm –
explore labs, network

5:00-8:00pm –
grab a drink and celebrate getting through dry January!

Save your spot now!

For our event on February 12 2020, 2-5pm.

This event is aimed at anyone who wants to challenge their thinking, get better at doing and currently works in Consumer Insight, CX, UX, Analytics, Marketing, Brand or NPD. Our last event was a sell-out. Places to this event are extremely limited. Reserve your spot to avoid disappointment.

How can brands reach the hyper-stimulated consumer?

We’ve all seen examples of the phenomenon; be it the phone jockey galloping down the pavement with eyes only on their latest text or the lunch archivist sharing photos of their latest plate. We live in a culture of constant distraction and connection. Under 25s spend an average of two and quarter hours on social media per day, 23% of them dual screen. Older people used to chunter about the young’s addiction, but they too are succumbing to the drug of online.

Kokoro’s new ‘Trendspotting’ team have been looking at the implications for brands as they struggle to cut through to an audience who have the world at their fingertips. How can a company make itself heard amongst this babble? Ironically, it seems that one way is to offer relief from this hyper-stimulation. More than ever, people feel overwhelmed by the torrent of information they receive – a feeling that might be dubbed ‘content discontent’. Brands that play to the desire to escape and unwind are able to stand out.

Giving consumers the opportunity to regain control over their media consumption allows them to feel empowered not submerged; giving them the ability to choose how and where to consume is increasingly attractive. Apps like Netflix, easily accessible across all screens, permit viewers to both binge and stop and resume with no extra effort.

Also tapping into this yearning, health and wellbeing apps are covering everything from diet and exercise to personal growth and productivity hacks. Meditation apps such as Headspace have surged in popularity. It seems that tech which cuts the invasiveness of tech is set to flourish!

Source: Netflix, QualityTime, Nike x Headspace

Another weapon brands can use to rise above the hubbub is to home in on very particular sets of customers. In order to connect they’re finding it’s vital to be ‘great’ for a target audience; that being ‘good’ for the many simply won’t cut it. The struggling department store segment is testament to the weakness of the ‘Jack of all trades, master of none’ business model. Personalisation appeals strongly to deluged consumers hungry for products and experiences that have genuine ‘for me’ status. In the fashion sector, ASOS and Topshop have played well here by providing services such as custom size and style guides. Spotify offers playlists that aim to fit the listener’s particular tastes.

Source: Topshop, Asos, Spotify 

Hyper-stimulation looks set to get even more intense. As more and more brands try to fight back with the tactics outlined here, these weapons are bound to also become blunted. Continually coming up with new and ingenious ways to grab attention will be crucial to success.

See why homewares are where the Millennial’s heart is