To celebrate our change into a new kind of research proposition, we’ll be having a launch party on Thursday 2nd May at a unique venue in Shoreditch. There are only a few spaces left for our clients and strategic partners so, if you’d to come along, please reserve your spot by emailing email@example.com
We’ve all seen examples of the phenomenon; be it the phone jockey galloping down the pavement with eyes only on their latest text or the lunch archivist sharing photos of their latest plate. We live in a culture of constant distraction and connection. Under 25s spend an average of two and quarter hours on social media per day, 23% of them dual screen. Older people used to chunter about the young’s addiction, but they too are succumbing to the drug of online.
Kokoro’s new ‘Trendspotting’ team have been looking at the implications for brands as they struggle to cut through to an audience who have the world at their fingertips. How can a company make itself heard amongst this babble? Ironically, it seems that one way is to offer relief from this hyper-stimulation. More than ever, people feel overwhelmed by the torrent of information they receive – a feeling that might be dubbed ‘content discontent’. Brands that play to the desire to escape and unwind are able to stand out.
Giving consumers the opportunity to regain control over their media consumption allows them to feel empowered not submerged; giving them the ability to choose how and where to consume is increasingly attractive. Apps like Netflix, easily accessible across all screens, permit viewers to both binge and stop and resume with no extra effort.
Also tapping into this yearning, health and wellbeing apps are covering everything from diet and exercise to personal growth and productivity hacks. Meditation apps such as Headspace have surged in popularity. It seems that tech which cuts the invasiveness of tech is set to flourish!